Dreams’ new ecommerce platform generates large revenues

“It is truly satisfying to witness the success we are seeing from our Internet division, knowing the tireless effort they have displayed for years,” Ross Tannenbaum, Dreams, Inc.’ President & CEO said in a statement of its November online revenues. Dreams Inc. was able to generate $14.4 million in online-revenues in November alone showing and increase of 61 percent compared to the revenue numbers in November 2009. Back then on-line revenues were only $8.9 million.

Kevin Bates, Founder of FansEdge.com and President of Dreams Retail, attributes the success to the upgrades of its eCommerce platform. “November’s achievement was largely a reflection of the traction that we have achieved with our eCommerce platform improvements, new and improved effectiveness of marketing programs, continued expansion of our product line and signing new syndication clients.”